Treatment

Our music video opens in the boudoir of our main actress, Goli, and her showgirl friends getting ready, applying makeup and putting on glitzy costumes. We are going to use lots of fast paced CUs and ECUs of the girls to show off the eccentric makeup and glitter and to reinforce the themes of glamour and showbiz. We are going to show the girls fussing around Goli - doing her hair and helping her to apply her makeup and intercut this with shots of the boudoir and her dressing room. The boudoir will be decorated with fancy material, fairy lights, cushions and shots of the dressing table with a mirror and in the dressing room we will hang up dancing costumes and other glittery clothes to enhance the idea of her lifestyle as a showgirl/dancer.

As there hardly any lyrics in the song, the video is largely about the music and fitting the action to it. After the boudoir shots (although we will occassionally repeat these shots in the video), the song bursts into full on party music and here we want to cut to a shot of the girls posing in a lift in their full costume, and then we will have shots of them running round streets, past clubs, by graffitti covered walls as well as CUs of feet, hands and glimpses of costume, trying to maintain the focus on Goli. The urban vibe of the streets/alleys is to portray the girls as real, hardworking people and also to show the reality behind showbiz and the coverup of glamour. The glitzy costumes and exaggerated makeup will also be a great contrast to the dirty, grimey streets.

The music softens as the location switches to Mercado - here we really show off Goli as someone that the people in the scene admire. There are clapping sounds in the music, and as Goli walks in, we will have POV shots from both her and the party goers. We will use a variety of shots, including LA, pans, CU and MCU. Everyone in the scene will be accessorissed with something glittery or frilly, i.e. shirt, although we are going to stick to the theme of spanish/latino, by making sure the clothing is suitable and doesn't just look like party outfits. The video here will be made up of shots of Goli dancing on her own, with the girls (also girls and boys) and the people in the bar having fun, dancing, laughing etc. We also want to shoot the bar tenders making cocktails.

There is no particular narrative to the video, so a lot of the shots will be cut together from different locations and interspersed with footage from a carnival and people playing instruments, such as trumpets. We also want to use glitter, sparklers, silhouettes and projections, which again will be cut between shots throughout the video. The overall style of our video is glamour and showbiz, keeping with the spanish/latino theme which will be reflected in our costumes.

Posted by Natalie